Virtue signalling is the expression of a moral viewpoint with the intent of communicating good character. Definition "Virtue signalling", according to the Cambridge Dictionary, is "an attempt to show other people that you are a good person, for example by expressing opinions that will be acceptable to them, especially on social media". The expression is often used to imply that the virtue being signalled is exaggerated or insincere.One example often cited as virtue signalling is "greenwashing" (a compound word modelled on "whitewash"), when a company deceptively claims that its products or policies are more environmentally friendly than, in fact, they actually are. History According to The Guardian, the term has been used since at least 2004, appearing for example in religious academic works in 2010 and 2012. British journalist James Bartholomew claims to have originated the modern usage of the term "virtue signalling," in a 2015 Spectator article. His 2015 formulation described virtue signalling as empty boasting (directly or otherwise):...